Economic support for Decommerce
How to incentivize different groups to join Decommerce's community service platform?
Decommerce
Project period2022 – 2023
Related expertiseStrategy and Pricing, Blockchains and Cryptoassets, Financial Services, Digital markets and media
TeamMatthias Hafner
ContactProject description
Decommerce offers white label solutions to connect brands with its communities. It enables brands to host, engage, and reward their communities within brand-immersive experiences on their sites and apps. In comparison to traditional social media community strategies, Decommerce lets brands own their community's first-party data, gamify the on-site experience, send hyper-segmented notifications based on behavior and interest; thereby lowering customer acquisition cost, driving organic traffic, and increasing repeat purchases.
Decommerce has increased clients' customer lifetime value by 90% and tripled their repeat purchase rates.
The Center for Cryptoeconomics, Swiss Economics' division for blockchain services, is advising Decommerce with is experience in platform economics and blockchain services.
Methods
- Platform economics
- Applied valuation theory
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