Geographical market analysis for a merger in the retail market

What is the geographical extent of retail markets?

Project period

2022

Related expertise

Competition Economics, Data Science

Team

Michael Funk, Samuel Rutz, Felix Wüthrich

Contact

Michael Funk

Project description

Swiss Economics has carried out the geographic market definition for the reporting of a merger in the retail sector. In particular, catchment areas and their overlaps were defined for individual providers and the market shares were derived from this.

Methods

  • Geocoding of sites
  • Determination of catchment areas
  • Visualisation in GIS
  • Definition of substitution chains
  • Calculation of market shares

 

 

 

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