Strategies for international letter mail
What are the market trends and customer needs in international letter mail? How should the UPU respond?
UPU
Project period2023
Related expertiseRegulation, Telecommunications and Post, Data Science
TeamUrs Trinkner, Eva Zuberbühler, Leah Meyer, Ramon Gmür, Luca Apreda
ContactProject description
Swiss Economics was mandated by the Universal Postal Union to develop and recommend possible strategies for the further development of international letters.
Methods
- Desk research / meta-analysis of national/international work on the topic
- Survey
- Evaluation of historical data and trends
- SWOT Analysis
- Strategy development
- Submission of recommendations toward the UPU
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